Who we are

With his great visibility, Juan Carrito has given life and strength to a fundamental reflection on the issues of cohabitation between man and fauna, on the very high risk of extinction and on respect for biodiversity, topics that are particularly close to our hearts and that have passionately motivated us in registering the trademark with the Ministry of Business and Made in Italy.

The idea is to go beyond the image and history of this extraordinary bear, making him the ambassador to create opportunities to increase the culture of coexistence between man, fauna and territory.
It is our desire and commitment to give our contribution for greater visibility and the dissemination of more elements linked to the protection of the territory, biodiversity and cultural heritage.
It is essential for the project to have at our side all those who want to give ideas and any advice or contributions inspired by the community and its landscapes, services, culture and any other form of thought or action linked to this surprising land. We create together, free of charge, with the sole objective of making ourselves useful for the territory while maintaining absolute respect for those who have an interest and passion in putting together ideas and inclusive spaces for all. Our mission is to commit ourselves by contributing to giving visibility and diffusion to the Italianness that is linked to the territory, biodiversity, tourist and cultural heritage, craftsmanship and food and wine of this very rich region.